Crocs Rebrand

Crocs Rebrand

This was a group project for rebranding Crocs. The idea for this rebrand was to make the box customizable while keeping it accessible and expressive. The group came up with the idea of stickers. The box, hangtag, and blister pack were designed to look customizable, and the box is able to have a sticker placed on the inside. The box is meant to keep people active and let people explore while having something that can remind them of the brand.

Brand Guideline

Customer Persona

Process Work

Hangtag

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